Have We Built a Majority?

‘Have we built a majority?’: Lobbyists often overlook this important question.

Early in their careers, politicians learn to establish their positions according to the chances of building majority support. As the debate around the issue develops, they continually reevaluate its sustainability.

Interest groups commonly have a series of questions to best assess their strategy for influencing political decision-making. Who are the decision-makers? How do they currently think and feel?  How do we persuade them?

But often the question of building a majority is missing. Add it. Not only will it improve a campaign plan but it should also be used as part of your messaging.

Any politician who hears you talking about why the majority is or will be on your side will listen carefully and will most likely view you as a stronger advocate and potential ally.