In the battle to fight for pieces of the pie as pharmaceutical spending is likely to decrease, the industry often argues to government that such a decrease will harm innovation…Read more…

Years ago, the tobacco industry pursued hard power at the expense of soft power, which eventually led to the decline of its influence. Ten years ago, Simon Bryceson predicted that the pharmaceutical industry would follow the same fate, unless it used more soft power. This has now come to pass…Read more…

The debate in the EU about Information to Patients rumbles on. The battle lines have been drawn some time ago. With their stalling tactics, the opposition has successfully prevented progress for a number of years. What lessons can we draw from the situation? Read more…