Archive for the ‘Uncategorized’ Category

PubTalk: What a politician is really thinking about when you’re talking

Thursday, January 24th, 2013

When you are advocating your case to a politician, you are often dealing with complicated and highly technical topics (hazard, classification, nanomaterials, etc). What the politician is really listening for, is how he could explain the issue outside the beltway, in the bar, to a voter. What words would he use to explain it over a beer? Read more….

Martin Luther – a forgotten KOL for Public Affairs in Europe?

Thursday, March 22nd, 2012

When planning communications on public policy in Europe, it is often easy to think of the EU as ‘one Europe’; to focus on Member States in terms of numbers of votes; to roll out a communications plan market by market which is conceived entirely at regional level. This is to forget Martin Luther. Read more…

HLC cartoons: retailers as gatekeepers

Monday, February 20th, 2012

Several years ago, we coined the phrase ‘retailer as gatekeeper’, to describe the growing trend for public policy issues to be impacted by the decisions of retailers and other brandholders, as opposed to regulators (to read more on the subject, click here). The trend continues, and will play a large role in many debates to [...]

‘What makes people tick’ – The secrets of NGO success?

Wednesday, November 23rd, 2011

Many of the people with whom we work in the corporate world seem honestly bewildered by the effectiveness of pressure group campaigns. The purpose of this blog is to draw your attention to two books that go a long way to explaining why the best pressure group campaigns are so successful. Read more…

EuroFish TV: “TV about fish, for fish, made by fish”

Thursday, September 22nd, 2011

EU Commissioner Damanaki tweeted our first episode of EuroFishTV to over 2000 people this week.
There are few policy areas more complex than the EU’s Common Fisheries Policy. Hence, the public rarely pays attention. Here is our effort to make it simple – to make the message travel further. Read more…

FDR and lobbying…

Tuesday, July 19th, 2011

In Franklin Delano Roosevelt’s words, the importance of communicating messages which resonate with the public in addition to talking to policy elites with long words.

We All Stand Together

Friday, June 5th, 2009

When will your trade association split on an issue? An old story in the US goes like this: Two hikers meet in the woods and begin to walk together. Later, as they enter a clearing, they see, a few hundred yards away, a bear. Worse, the bear has seen them.As quick as a flash, one [...]