When you are advocating your case to a politician, you are often dealing with complicated and highly technical topics (hazard, classification, nanomaterials, etc). What the politician is really listening for, is how he could explain the issue outside the beltway, in the bar, to a voter. What words would he use to explain it over a beer? Read more….
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Several years ago, we coined the phrase ‘retailer as gatekeeper’, to describe the growing trend for public policy issues to be impacted by the decisions of retailers and other brandholders, as opposed to regulators (to read more on the subject, click here). The trend continues, and will play a large role in many debates to [...]
Many of the people with whom we work in the corporate world seem honestly bewildered by the effectiveness of pressure group campaigns. The purpose of this blog is to draw your attention to two books that go a long way to explaining why the best pressure group campaigns are so successful. Read more…
EU Commissioner Damanaki tweeted our first episode of EuroFishTV to over 2000 people this week.
There are few policy areas more complex than the EU’s Common Fisheries Policy. Hence, the public rarely pays attention. Here is our effort to make it simple – to make the message travel further. Read more…
In Franklin Delano Roosevelt’s words, the importance of communicating messages which resonate with the public in addition to talking to policy elites with long words.
When will your trade association split on an issue? An old story in the US goes like this: Two hikers meet in the woods and begin to walk together. Later, as they enter a clearing, they see, a few hundred yards away, a bear. Worse, the bear has seen them.As quick as a flash, one [...]