When planning communications on public policy in Europe, it is often easy to think of the EU as ‘one Europe’; to focus on Member States in terms of numbers of votes; to roll out a communications plan market by market which is conceived entirely at regional level. This is to forget Martin Luther. Read more…
Posts Tagged ‘Lobbying’
Martin Luther – a forgotten KOL for Public Affairs in Europe?
Thursday, March 22nd, 2012Tags: Catholic, Energy, Europe, European Union, Healthcare, Lobbying, Martin Luther, Pharma, Protestant
Posted in Uncategorized | 1 Comment »
Politicians are not judges
Thursday, March 10th, 2011Lobbyists assume that regulators and policymakers act as judges: listening to the case of each side, sifting and weighing the evidence, and coming down on the side of ‘who is right’. It is much better to think of decision-makers not as judges but as politicians, which many of them are. Their focus is not on which side is right.
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Tags: Judges, Lobbying, Lobbyist, Majority, Politicians
Posted in Public Campaigns | 1 Comment »
The Importance of Story-telling when Lobbying
Monday, August 2nd, 2010When companies lobby in Brussels, it is remarkable the extent to which they have become focussed on the backbone of their communication being ‘key messages’ and ‘proof points’, without developing an underlying narrative or story. Read more…
Tags: ENGOs, Lobbying, Lobbyist, MEP
Posted in Public Campaigns | 5 Comments »
