Many lobbyists are looking to influence the upcoming manifestos for the 2019 EU elections. The key to success is to align your language with the language of the parties. The word clouds below show you how to ‘frame’ your issue to be maximally attractive to those writing the 2019 manifestos.
Many of the people with whom we work in the corporate world seem honestly bewildered by the effectiveness of pressure group campaigns. The purpose of this blog is to draw your attention to two books that go a long way… read more →