Many lobbyists are looking to influence the upcoming manifestos for the 2019 EU elections. The key to success is to align your language with the language of the parties. The word clouds below show you how to ‘frame’ your issue to be maximally attractive to those writing the 2019 manifestos.
Big bucks lobbying advice…Should Brussels listen? Calls for Brussels lobbyists to be more aggressive forget the big role campaign finance plays in the US. This month, the European Parliament has debated some highly contentious issues where (some think) the industry… read more →
When companies lobby in Brussels, it is remarkable the extent to which they have become focussed on the backbone of their communication being ‘key messages’ and ‘proof points’, without developing an underlying narrative or story. Such a focus is to… read more →
‘Have we built a majority?’: Lobbyists often overlook this important question. Early in their careers, politicians learn to establish their positions according to the chances of building majority support. As the debate around the issue develops, they continually reevaluate its… read more →