HLC has set up the Smart Wednesdays training as a ‘Business School for Lobbyists’.
These interactive sessions (8:30-10:00am on Wednesdays) provide participants with examples of best practice from 40 key lobbying battles of the last 15 years.
These case studies combine principles of competitive marketing to draw lessons useful for devising Public Affairs campaigns today and define the tools that can support the strategy.
All the sessions are organized in small groups and are run as interactive case studies. Before each training you will receive pre-reading material – it is not compulsory but we strongly encourage you to have a read of it beforehand.
The training covers a range of different topics, including:
- Lessons from the experts – learning from political parties and campaign groups
- Wargaming opponents’ best strategy – how to build it and how to beat it
- ‘The winning side, Minister’ – why politicians always join the winning side, and what this means for lobbying
- Brand wars – premium brands vs. commodities
- Clear messaging – the value of simple language
- Standards conflicts – EU vs. global regulation
- The mechanics of trade associations – and their role in Public Affairs
Who can attend?
Smart Wednesday brings together a small number of professionals (5-8) from different sectors*. We deliberately seek to have a mix of profiles in the groups, for example members from the FMCG sector or the energy industry will be together with participants from ENGOs, foundations or patient groups.
How much will it cost me?
All Smart Wednesday sessions are free!
What will the topic be?
The topics change on a regular basis. Email firstname.lastname@example.org for information on the next upcoming Smart Wednesday.
What is expected from me?
We ask that you come having read the case-study (that gets sent out before-hand), willing to participate and learn something new.
Quotes from past Smart Wednesday participants:
“Smart Wednesdays teaches you things that you can use every day - both in terms of developing strategies and giving you the tools to do effective lobbying.”
JS, Public Affairs Manager, Unife
“This is one of the best and most useful trainings I have ever attended - definitely worth my time“
DD, Policy Assistant, Johnson&Johnson
“This training is a best in class example of how to do training that is relevant, regardless of your industry sector and gives you an advantage in learning the ins and outs of Brussels.”
CH, Public Affiars Manager, EFPIA
Past Participants include:
A.I.S.E • Amway • Bristol-Myers Squibb British • CER • Danish Energy Association • EBB • ECPC • EFPIA • EFTA • Eucomed • EUFoA • EUFORES • European Biogas Association • European Foundation Centre • Europe Direct • EYIF • FEDMA • Greenovate! Europe • Johnson&Johnson • MEP assistants • Nike • Novartis • Pfizer • Russell Reynolds Associates • SanofiAventis • Servier • Tetra Pak • Unife • UPS